Brand guidelines
How to use the LearnSpace NZ identity — logo, colours, and typography for partners, media, and team.
Guidelines for partners, media, and team members using the LearnSpace NZ identity. The logo shown here is a provisional placeholder for this page only.
Logo
The LearnSpace NZ mark combines a community emblem with a clean wordmark. Use the full lockup wherever possible.
On white
On cream
Do
- Use on white or cream backgrounds for maximum clarity.
- Maintain clear space equal to the height of the NZ mark around the logo.
- Scale proportionally — minimum width 120px for digital use.
Don't
- Do not stretch, rotate, or distort the logo.
- Do not recolour the figures or wordmark.
- Do not place on busy photographic backgrounds without a solid backing.
Logo colours
Colours taken directly from the logo artwork. Use these when reproducing the mark in print or co-branded materials.
Navy
#1B2B4B
Primary wordmark and top figure
Forest green
#1A7A4A
NZ mark and left figure
Terracotta
#C45A2A
Right figure accent
Product colours
The LearnSpace website and apps use these design tokens. Reference the CSS variable when building interfaces.
Bush
#1A7A4A
--bush
Ink
#1C2B2B
--ink
Kowhai
#F59E0B
--kowhai
Pacific
#2563EB
--pacific
Cream
#F5F3EE
--cream
Typography
Three type families work together across marketing and product surfaces.
Display — DM Serif Display
Built for Aotearoa's kura
Headlines, hero titles, and editorial emphasis.
Sans — DM Sans
Every classroom. Every learner.
Body copy, UI labels, buttons, and navigation.
Mono — Space Mono
Aotearoa NZ · NZ CURRICULUM
Eyebrows, tags, code snippets, and metadata.
Voice and usage
LearnSpace speaks with warmth and clarity — professional enough for school leaders, approachable for whānau.
- Lead with outcomes for kura, kaiako, whānau, and tamariki — not feature lists.
- Use te reo Māori respectfully; prefer established NZ English spellings (e.g. “learnt”).
- Keep layouts clean with generous white space, mirroring the open centre of the logo emblem.
For press kits, partnership co-branding, or high-resolution assets, contact us.